THE AMOUNT of money that the golden couple of Bollywood, Abhishek Bachchan and Aishwariya Rai are being paid is truly mind-boggling. Recently, for an advertisement of a cake of soap, they received Rs 25 crore.
Ad-maker Prahlad Kakkar says that, the amount of money is too high to be believed. β€œIs the couple bathing together in the hot tub with scanty clothes?”, the Ad king asks disbelieving the story. Another knowledgeable man in the advertising industry claims that he would have believed the story if the figure reportedly offered would be a hundredth of the one that is going around in the news.
Generally speaking, top grade actors, both male and female, charge ad fee in the range of Rs 1.5 crore to Rs 2. 5 crore for doing an ad of one minute or so. Of course, it may be mentioned that shooting an advertisement may be more difficult and time consuming than shooting a TV documentary on Tibet.
There are so many takes and retakes, to capture the right expression that, the actors get fed up. But it is the lure of the mullah that motivates them to stay on the sets for more days than one.
A financial wizard said that in the present days of economic recession, it is just unthinkable to pay crores of rupees to actors. Don’t forget , there are other avenues of expenditure in the making of an advertisement. Be that as it may, figures of payment are as much of a secret as the age and weight of a hot heroine.

THE AMOUNT of money that the golden couple of Bollywood, Abhishek Bachchan and Aishwariya Rai are being paid is truly mind-boggling. Recently, for an advertisement of a cake of soap, they received Rs 25 crore.

Ad-maker Prahlad Kakkar says that, the amount of money is too high to be believed. β€œIs the couple bathing together in the hot tub with scanty clothes?”, the Ad king asks disbelieving the story. Another knowledgeable man in the advertising industry claims that he would have believed the story if the figure reportedly offered would be a hundredth of the one that is going around in the news.

Generally speaking, top grade actors, both male and female, charge ad fee in the range of Rs 1.5 crore to Rs 2. 5 crore for doing an ad of one minute or so. Of course, it may be mentioned that shooting an advertisement may be more difficult and time consuming than shooting a TV documentary on Tibet.

There are so many takes and retakes, to capture the right expression that, the actors get fed up. But it is the lure of the mullah that motivates them to stay on the sets for more days than one.

A financial wizard said that in the present days of economic recession, it is just unthinkable to pay crores of rupees to actors. Don’t forget , there are other avenues of expenditure in the making of an advertisement. Be that as it may, figures of payment are as much of a secret as the age and weight of a hot heroine.

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